You're Paying for 42 Apps. You're Using Maybe Half.

Small businesses under 200 employees run an average of 42 SaaS applications. And according to Zylo, only 49% of those licenses get used monthly.

That's a massive issue. Half the software budget going to tools that just sit there. But the problem isn't the number of tools. The problem is you can't see across them.

How This Happens

Nobody plans for app sprawl. You start with the basics, right? CRM, accounting, email, calendar. Each tool makes sense. Each one does its job.

Then three years pass. Your sales person found a prospecting tool that works for them. Someone in ops signed up for a project tracker. Marketing is running three different things for email, social, and analytics. Each decision was reasonable in isolation.

But now you've got data in 42 different places. Nobody has a complete picture of anything. Want to know the full story on a customer? Check the CRM, then email, then the project tracker, then maybe Slack for recent conversations. And hope you didn't miss something in one of the other 38 apps.

You're Paying Twice

The subscription waste is the obvious part. $5,607 per employee per year on software, and half of it unused. That's money you can see walking out the door.

But the bigger cost is invisible. Your team bouncing between apps trying to piece together context. Harvard Business Review says knowledge workers toggle between apps about 1,200 times a day. UC Irvine shows it takes 23 minutes to fully refocus after each switch.

So you're paying twice. Once for software that sits unused. And again for all the productivity lost jumping between the software you are using.

Consolidation Doesn't Fix This

The pitch sounds good. Move everything to one platform. Salesforce, HubSpot, whatever your flavor. Single source of truth.

But migration takes 6-18 months. Your team already knows their tools. All-in-one platforms are okay at many things but excellent at nothing. Your accountant chose QuickBooks for a reason. Forcing them into a different accounting module creates friction and errors.

The other option is point-to-point integration. Zapier connects Tool A to Tool B. But with 10 core tools, you need 45 different connections. Each one requires setup, creates failure points, needs monitoring. You haven't reduced complexity. You've added an 11th tool to manage.

What Actually Works

The problem isn't having 42 tools. The problem is not being able to query across them. That's the hard part. And that's what we've built.

Liaison sits on top of your existing tools as an orchestration layer. Connect everything once. Then ask questions that span all your data. "What's happening with the Johnson account?" pulls from CRM, email, project tracker, whatever's relevant. One question, one answer.

Your data stays where it is. Nothing migrates. Your accountant keeps QuickBooks. Sales keeps their CRM. But suddenly you can see across everything without logging into each tool separately.

And when all your tools connect through one layer, you can finally see which ones are actually driving value and which ones are collecting dust. The visibility problem solves the sprawl problem. Not the other way around.

Start Here

Pull your credit card and bank statements from the last 12 months. Find every recurring software charge. For each one: who owns it, who uses it, when was it last accessed?

You'll find subscriptions nobody remembers. Probably a few that duplicate each other. That's normal. The goal isn't to feel bad about it. The goal is to know what you have.

If you want help making sense of what you find, grab 30 minutes with us. Bring your messiest cross-tool workflow. The one that requires checking 5 different apps to answer a simple question. We'll show you what it looks like when all of that is queryable from one place.