Cookie Policy
Last Updated: October 23, 2026
This page lists the cookies and similar browser storage that our website, useliaison.com, uses, and the outside services it loads. It is part of our Privacy Policy. Liaison Intelligence, LLC runs this website.
Your choice
Some cookies are necessary for the site to work; they are always on. With your permission we also use analytics cookies to understand how the site is used, and advertising cookies to measure whether our ads work.
- Outside the United States, and whenever we cannot tell where you are, analytics and advertising stay off until you turn them on. Google Analytics is not even loaded before you choose. Closing the banner counts as rejecting both.
- In the United States, analytics and advertising are on unless you turn them off. We show a notice with a link to change this.
- Global Privacy Control. If your browser sends a Global Privacy Control signal, we keep advertising off wherever you are, and we do not keep the ad click identifier from your visit or pass it on.
You can change your choice at any time with Cookie settings at the bottom of our website’s pages. Turning a category off deletes its cookies from this site and stops it straight away. We ask again after 6 months, or sooner if we add a new kind of cookie.
Necessary
| Name | Type | What it does | How long |
|---|---|---|---|
liaison_consent | Cookie (first party, useliaison.com and its subdomains) | Remembers your cookie choice, so we do not ask on every page. | 180 days |
site-theme | Local storage | Remembers whether you chose the light, dark or automatic theme. | Until you clear it |
liaison_chat_session_id, liaison_chat_session_time | Local storage | Keeps a conversation with the Ask Liaison chat together. Set only once you send a message. | Until you clear it; a new one is made after 30 minutes without use |
liaison_chat_auto_opened | Session storage | Stops the chat opening itself more than once per visit. | Until you close the tab |
profileData, journeyProgress and similar keys | Local storage | Keeps your answers while you work through the free business report you started. | Until you clear it |
Analytics (only with your permission outside the US)
| Name | Type | What it does | How long |
|---|---|---|---|
Google Analytics (property G-R9KWJDZM4E) | Script from googletagmanager.com; cookies _ga and _ga_<id> | Counts visits and shows us which pages and links are used, so we can improve the site. | Up to 2 years (Google’s setting) |
Google receives your IP address and details about your browser and the pages you view when Google Analytics loads. We use Google Consent Mode, so Google is told which categories you allowed.
Advertising (only with your permission outside the US; off with Global Privacy Control)
| Name | Type | What it does | How long |
|---|---|---|---|
liaison_attr_v1 | Session storage | Keeps the campaign a visit came from (the link’s campaign tags, the first referring page and landing page, and the ad click identifier, such as Google’s gclid) so a trial or a booking can be matched to the ad that produced it. | Until you close the tab |
Google Ads conversion cookies (_gcl_*) | Cookies the Google tag may set | Measure whether our Google ads lead to sign-ups and bookings. | Up to 90 days (Google’s setting) |
Without advertising permission, the ad click identifier is not stored, is not added to links to our app or to the booking calendar, and is not sent with the forms on this site. The campaign tags of the link you arrived on may still be carried on links within your visit; they are not stored.
Outside services this site loads
- Calendly runs the booking calendar on our booking pages. Calendly sets its own cookies when the calendar loads. Outside the United States the calendar loads only when you ask for it, and Calendly shows its own cookie choices. See Calendly’s cookie notice for its cookies.
- Google Fonts supplies the site’s typefaces. Your browser fetches them from Google’s servers, which receive your IP address; Google Fonts does not set cookies.
- Liaison’s own servers (api.useliaison.com) answer the Ask Liaison chat, the free business report and the careers form. They set no cookies on this site.
What we do not use
This site does not use the Meta Pixel, the LinkedIn Insight Tag, or any remarketing tag. If that ever changes, they will sit behind the advertising choice above, we will list them here, and the banner will ask you again.
Contact
Questions about this policy: support@useliaison.com.