Zack on Dropping Bombs with Brad Lea

Meet YOU, 24/7.

Liaison is a second you for your business. It knows what you know, handles things the way you would, works while you sleep, and only comes to you for the calls that are yours to make.

What Zack described on the show, running on your own business tonight.

Brad Lea and Zack Memmott at a laptop on the Dropping Bombs set
Brad Lea talking with Zack Memmott across the desk
Zack Memmott, Liaison’s chief revenue officer, with Brad Lea
Where it lives
A phone lock screen at 4:40 with four Liaison notifications: Dana's Thursday rebooked, nine follow-ups sent, the Fairview transcript ready, and one reply that needs a yesThe Liaison app on a phone. Sam writes: book fairview for thursday at 2 and take care of those three emails. Liaison answers that it is done, with a receipt: 3 emails and 1 booking handled

Text it from your phone

Ask who paid today, what is on Thursday, whether the deposit landed. Or tell it what to do and it does it. WhatsApp, Slack and Telegram work the same way, and the mic button turns talk into text.

The inbox inside Liaison, each thread tagged with what was done

It reads your inbox

Connect Gmail or Outlook. It reads what comes in, drafts the replies, and each draft waits in Work until you say go. Your morning note lands in the same inbox.

Ask Liaison building an ICP list of fifty companies from Apollo and starting an outbound routine

Open the app at the desk

Phone or desktop. Ask about cash and you get the number with the transactions behind it. Ask for fifty shops like your best ten and it builds the list and starts working it. Sick of typing? Hold space and talk.

A computer of its own

When a job needs a screen, it has one.

Any tool with a login. Every weekday at eight it opens LinkedIn on its own machine, works the list in your voice and logs who replied. Watch it live, take the mouse, or teach it a task once and let it run.

The Outbound room: Liaison and the Outbound agent, running on the machine every weekday at 8 AM. On the right, the machine panel shows a LinkedIn profile open in a live browser with a connection note in Sam's voice, and a list of what it did: 20 profiles opened, 12 notes sent, 3 replies logged, 2 calls booked
It works while you sleep

It works the night shift.

Nobody asked it to look. Every night it goes through what came in, what went out and who still owes you. The subscriptions that paused. The card that failed. The account that always paid on time and suddenly did not. By morning the write-up is done and the follow-ups are drafted. The Sunday night you used to spend rebuilding the week is gone.

Work, Scheduled: the routines that run on their own. Your day at 6 AM, the receivables pass at 11 PM, 30-day reminders that run on their own since week eight, the schedule pass at 6 PM, outbound ten a day, a reply watch on Fairview, call briefs, the Monday receivables report. Each shows who it runs as and what the last run delivered
It comes to you for the calls that are yours

It sits in on the call. What you promised is already in Work.

Send it to the site walkthrough and it takes the notes. By the time you are back in the truck, the deck you promised Mike is pulled from Drive and attached to a draft in your voice, invoice 2291 is prepared at the terms you agreed on the call, and the crew is on the calendar for Thursday at two. You send, edit, or skip. Anything that moves money still asks.

Meet, the week view, with the Fairview Mechanical site walkthrough selected. The side panel holds the recap and, under What you promised, now in Work: send Mike the pricing deck, ready to send; invoice 2291 for $8,240 net 15, ready for review; crew on site Thursday 2 PM, done
Work, Needs you: three cards from the Fairview walkthrough. Send Mike the pricing deck you promised, with the September deck attached and Send, Edit, Skip. Invoice 2291 prepared for your review, $8,240 net 15. Follow-up to Mike, drafted in Sam's words
It knows what you know

“Can we make payroll Friday?”

That question used to mean opening QuickBooks, then Stripe, then Gusto, then your email to see who promised to pay this week. Liaison holds all four in one memory, so it tells you at eight in the morning, before you ask: covered, $81,200 available, here is where it comes from and who still owes you. Then you ask the next question. An assistant that reads one app cannot do that. It has never seen the other three.

Liaison, on its own at 8:02 AM: Morning, Sam. Payroll runs Friday, $57,300. You are covered. $81,200 available Friday from the QuickBooks checking balance, Friday's Stripe payout and the Gusto payroll run. Sam asks: what if fairview doesn't pay? Liaison: still fine, $15,660 to spare

See it on your own business.

Connect a tool tonight and read the brief in the morning. Or book thirty minutes and bring the thing that eats your evenings.

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