Asana and HubSpot, read together
HubSpot holds the pipeline: contacts, companies, deals and the emails and sequences around them. Asana tracks projects and tasks across teams, with owners and due dates. Between them sits the handoff: a deal closes in HubSpot, the work it promised should appear in Asana, and the customer judges you on whether it does.
Liaison reads HubSpot and Asana together and keeps the handoff honest: every closed deal has its task, every late Asana item names the account it is putting at risk, and the rep knows before the customer calls.
Where Asana and HubSpot disagree
- Deals closed in HubSpot with no Asana work created, so onboarding starts late and nobody notices until the first check-in.
- Asana items that are late or blocked with no sign of it on the HubSpot account, so the account owner hears it from the customer.
- Scope sold in HubSpot that differs from the scope being built in Asana.
- Renewal and expansion conversations in HubSpot that ignore an open delivery problem in Asana.
- Customer names and account IDs that do not match across the two, so nothing lines up without a person in the middle.
Questions it answers across both
- “Which closed deals this month have no Asana work started?”
- “Which accounts have overdue Asana items, and who owns the relationship in HubSpot?”
- “What did we promise in the HubSpot deal that is not in the Asana scope?”
- “Which renewals are coming up on accounts with open delivery issues?”
What Liaison does with Asana and HubSpot
- Checks every closed-won deal in HubSpot for its Asana work and lists the ones with nothing started.
- Drafts the Asana items from the deal's scope and line items, for you to confirm before they are created.
- Flags late or blocked Asana work on the HubSpot account so the owner sees it before the customer does.
- Writes the weekly account health note from both: what was sold, what was delivered, what is slipping.
What it reads and does in each
Liaison across Asana and HubSpot, set up with you, for $629 a month.
- Connects to Asana and HubSpot with access you grant and reads them as one record; nothing is replaced or re-entered.
- Does the routine work in your voice; each kind of work is approved once.
- Answers across both: what Asana says, what HubSpot says, and where they disagree.
On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.
“Cut our month-end close from 4 days to 4 hours.” Marcus C., owner
$629 a month, or $500 a month on a 12-month term. Prefer to start on your own? Starter is $149 a month, self-serve, with a free trial first: 7 days, no card.
Questions
Does Liaison create Asana work on its own?
It drafts the items from the deal and waits for your yes. Once you have approved that kind of work, it runs it without asking each time.
Do I need an app that syncs HubSpot to Asana?
Keep one if you have one. Liaison reads both sides after any sync and finds what still does not match.
Will the rep see delivery problems in HubSpot?
Liaison can log a note on the HubSpot account when Asana work slips, in your voice, once you have approved that kind of update.
What does it cost?
Liaison starts at $149 a month. Professional is $629 a month and Team is $2,950 a month for up to five seats. Every plan works with the tools you connect.
See it on your own business.
Thirty minutes with us, on your own tools. Bring the thing that eats your evenings and watch it get handled from your own inbox, calendar and books.
Professional is $629 a month and we set it up with you. Starter is $149 a month, self-serve, with the free trial first: 7 days, no card. Every plan is on the pricing page.