The median executive assistant in Florida earns $64,710 a year, or $31.11 an hour, in the Bureau of Labor Statistics’ May 2025 survey. That is 16% below the national median of $76,590, and 34th of the 54 states and territories BLS publishes.
The middle half of Florida’s 19,220 executive assistants earn between $51,590 and $81,190. The highest paying metro area in the state is Miami-Fort Lauderdale-West Palm Beach, FL, at $73,180.
Liaison does the routine half of an executive assistant’s job for 9% of what one costs in Florida. See how.
Every metro area in Florida where BLS publishes a median for executive assistants, highest first. A metro that crosses a state line appears under each of its states.
| Metro area | Median annual | Median hourly | Middle half earns | Employed |
|---|---|---|---|---|
| Miami-Fort Lauderdale-West Palm Beach, FL | $73,180 | $35.18 | $58,060 to $88,570 | 5,090 |
| Wildwood-The Villages, FL | $69,700 | $33.51 | $56,160 to $84,360 | 80 |
| Jacksonville, FL | $68,210 | $32.79 | $54,890 to $81,430 | 1,230 |
| Naples-Marco Island, FL | $67,590 | $32.50 | $54,900 to $84,040 | 260 |
| North Port-Bradenton-Sarasota, FL | $65,810 | $31.64 | $53,710 to $83,130 | 530 |
| Palm Bay-Melbourne-Titusville, FL | $65,110 | $31.30 | $51,190 to $80,490 | 370 |
| Orlando-Kissimmee-Sanford, FL | $65,090 | $31.30 | $55,340 to $83,790 | 2,670 |
| Tampa-St. Petersburg-Clearwater, FL | $64,710 | $31.11 | $51,530 to $79,880 | 3,140 |
| Sebastian-Vero Beach-West Vero Corridor, FL | $63,140 | $30.36 | $53,290 to $75,940 | 80 |
| Crestview-Fort Walton Beach-Destin, FL | $62,850 | $30.21 | $51,440 to $76,990 | 210 |
| Punta Gorda, FL | $62,800 | $30.19 | $51,810 to $75,760 | 100 |
| Port St. Lucie, FL | $62,170 | $29.89 | $51,490 to $75,900 | 270 |
| Pensacola-Ferry Pass-Brent, FL | $62,070 | $29.84 | $52,760 to $78,750 | 290 |
| Deltona-Daytona Beach-Ormond Beach, FL | $61,140 | $29.39 | $49,090 to $78,670 | 330 |
| Ocala, FL | $61,010 | $29.33 | $47,540 to $73,630 | 130 |
| Tallahassee, FL | $57,250 | $27.52 | $49,440 to $73,780 | 730 |
| Sebring, FL | $57,060 | $27.43 | $48,740 to $63,560 | 40 |
| Gainesville, FL | $55,790 | $26.82 | $51,630 to $70,770 | 450 |
| Panama City-Panama City Beach, FL | $54,990 | $26.44 | $47,510 to $73,170 | 140 |
| Lakeland-Winter Haven, FL | $50,690 | $24.37 | $45,030 to $70,010 | 450 |
| Homosassa Springs, FL | $47,450 | $22.81 | $41,290 to $63,830 | 50 |
Wages are the start. At employers with fewer than 50 workers, benefits add 35% on top (BLS Employer Costs for Employee Compensation), so an executive assistant at the Florida median costs about $87,400 a year. The employer’s view for every state and metro is on what an executive assistant costs, and the routine part of the job is what Liaison does inside the tools a business already runs.
Professional is $629 a month, $7,548 a year, against about $87,400 a year for an executive assistant at the Florida median once benefits are added. On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.
“Cut our month-end close from 4 days to 4 hours.” Marcus C., owner
$629 a month, or $500 a month on a 12-month term. Prefer to start on your own? Starter is $149 a month, self-serve, with a free trial first: 7 days, no card. More: AI executive assistant.

The median executive assistant in Florida earned $64,710 a year, or $31.11 an hour, in May 2025. The middle half earned between $51,590 and $81,190. Nationally the median is $76,590, so Florida pays 16% less than the country as a whole.
Miami-Fort Lauderdale-West Palm Beach, FL ($73,180), Wildwood-The Villages, FL ($69,700) and Jacksonville, FL ($68,210).
Benefits at employers with fewer than 50 workers add 35% on top of wages, so an executive assistant at the Florida median costs about $87,400 a year. The employer’s view is at useliaison.com/back-office-costs/executive-assistant.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, occupation 43-6011. Annual figures assume 2,080 hours a year. Updated 2026-10-02.
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