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Executive assistant salary in Florida

The median executive assistant in Florida earns $64,710 a year, or $31.11 an hour, in the Bureau of Labor Statistics’ May 2025 survey. That is 16% below the national median of $76,590, and 34th of the 54 states and territories BLS publishes.

The middle half of Florida’s 19,220 executive assistants earn between $51,590 and $81,190. The highest paying metro area in the state is Miami-Fort Lauderdale-West Palm Beach, FL, at $73,180.

Liaison does the routine half of an executive assistant’s job for 9% of what one costs in Florida. See how.

Executive assistant salary by city in Florida

Every metro area in Florida where BLS publishes a median for executive assistants, highest first. A metro that crosses a state line appears under each of its states.

Metro areaMedian annualMedian hourlyMiddle half earnsEmployed
Miami-Fort Lauderdale-West Palm Beach, FL$73,180$35.18$58,060 to $88,5705,090
Wildwood-The Villages, FL$69,700$33.51$56,160 to $84,36080
Jacksonville, FL$68,210$32.79$54,890 to $81,4301,230
Naples-Marco Island, FL$67,590$32.50$54,900 to $84,040260
North Port-Bradenton-Sarasota, FL$65,810$31.64$53,710 to $83,130530
Palm Bay-Melbourne-Titusville, FL$65,110$31.30$51,190 to $80,490370
Orlando-Kissimmee-Sanford, FL$65,090$31.30$55,340 to $83,7902,670
Tampa-St. Petersburg-Clearwater, FL$64,710$31.11$51,530 to $79,8803,140
Sebastian-Vero Beach-West Vero Corridor, FL$63,140$30.36$53,290 to $75,94080
Crestview-Fort Walton Beach-Destin, FL$62,850$30.21$51,440 to $76,990210
Punta Gorda, FL$62,800$30.19$51,810 to $75,760100
Port St. Lucie, FL$62,170$29.89$51,490 to $75,900270
Pensacola-Ferry Pass-Brent, FL$62,070$29.84$52,760 to $78,750290
Deltona-Daytona Beach-Ormond Beach, FL$61,140$29.39$49,090 to $78,670330
Ocala, FL$61,010$29.33$47,540 to $73,630130
Tallahassee, FL$57,250$27.52$49,440 to $73,780730
Sebring, FL$57,060$27.43$48,740 to $63,56040
Gainesville, FL$55,790$26.82$51,630 to $70,770450
Panama City-Panama City Beach, FL$54,990$26.44$47,510 to $73,170140
Lakeland-Winter Haven, FL$50,690$24.37$45,030 to $70,010450
Homosassa Springs, FL$47,450$22.81$41,290 to $63,83050

What an executive assistant costs an employer in Florida

Wages are the start. At employers with fewer than 50 workers, benefits add 35% on top (BLS Employer Costs for Employee Compensation), so an executive assistant at the Florida median costs about $87,400 a year. The employer’s view for every state and metro is on what an executive assistant costs, and the routine part of the job is what Liaison does inside the tools a business already runs.

Liaison Professional · $629 a month

The routine half of an executive assistant’s job, for 9% of what one costs in Florida.

  • Runs the calendar: books, moves and confirms, and writes the brief before each meeting.
  • Drafts the replies and follow-ups in your voice, from your own inbox, and sends the ones you have approved.
  • Pulls the numbers and the open threads into one morning note.

Professional is $629 a month, $7,548 a year, against about $87,400 a year for an executive assistant at the Florida median once benefits are added. On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.

“Cut our month-end close from 4 days to 4 hours.” Marcus C., owner

$629 a month, or $500 a month on a 12-month term. Prefer to start on your own? Starter is $149 a month, self-serve, with a free trial first: 7 days, no card. More: AI executive assistant.

The Gmail inbox inside Liaison, each thread tagged with what was done: Mike Fairview’s invoice thread has a reply drafted, Dana’s Thursday is rebooked and confirmed, North Ridge’s renewal is filed to the account.

Questions

How much does an executive assistant make in Florida?

The median executive assistant in Florida earned $64,710 a year, or $31.11 an hour, in May 2025. The middle half earned between $51,590 and $81,190. Nationally the median is $76,590, so Florida pays 16% less than the country as a whole.

Which cities in Florida pay executive assistants the most?

Miami-Fort Lauderdale-West Palm Beach, FL ($73,180), Wildwood-The Villages, FL ($69,700) and Jacksonville, FL ($68,210).

What does an executive assistant cost an employer in Florida?

Benefits at employers with fewer than 50 workers add 35% on top of wages, so an executive assistant at the Florida median costs about $87,400 a year. The employer’s view is at useliaison.com/back-office-costs/executive-assistant.

See it on your own business.

Thirty minutes with us, on your own tools. Bring the thing that eats your evenings and watch it get handled from your own inbox, calendar and books.

Professional is $629 a month and we set it up with you. Starter is $149 a month, self-serve, with the free trial first: 7 days, no card. Every plan is on the pricing page.