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IntegrationsMarketing and email campaigns

AI for SendGrid that knows the rest of your business

SendGrid holds campaigns, ads and the website. Liaison connects to it with access you grant and reads campaigns, lists, ad spend and site traffic, and connects them to the customers and revenue they actually produced.

Because it reads SendGrid together with your CRM, your store and your forms, an answer about campaigns, ads and the website comes with the rest of the picture. You keep SendGrid; nothing is replaced or re-entered.

What Liaison does with SendGrid

  • Drafts campaigns and posts in your brand’s voice for you to approve.
  • Ties ad spend and email to the deals and payments they produced.
  • Cleans and segments lists from what customers actually bought.
  • Writes the weekly growth brief: what worked, what did not, what to try next.

Questions it answers across SendGrid and your other tools

  • “Which campaigns this quarter brought in customers who paid?”
  • “Which subscribers have not opened anything in three months?”
  • “What did we spend on ads per booked call this month?”
  • “Which pages on the site bring in visitors who become customers?”

What it reads in SendGrid

8 kinds of SendGrid data Liaison can read on its own, every time it answers a question or does a job.

  • Get a BlockGets a specific block
  • Get A Global SuppressionGets a global suppression
  • Get All BouncesAllows you to get all of your bounces
  • Get Contact ListsAllows you to get details of your contact lists
  • List BlocksAllows you to list all email addresses that are currently on your blocks list
  • List Global SuppressionsAllows you to get a list of all email address that are globally suppressed
  • Search Contacts
  • Validate EmailValidates an email address

What it can do in SendGrid

12 actions Liaison can take in SendGrid. It does the ones you have approved, in your voice; anything that moves money waits for your yes.

  • Add Email to Global SuppressionAllows you to add one or more email addresses to the global suppressions group
  • Add or Update ContactAdds or updates a contact
  • Create Contact ListAllows you to create a new contact list
  • Create SendCreate a single send
  • Delete BlocksAllows you to delete all email addresses on your blocks list
  • Delete BouncesAllows you to delete all emails on your bounces list
  • Delete ContactsAllows you to delete one or more contacts
  • Delete Global SuppressionAllows you to remove an email address from the global suppressions group
  • Delete ListAllows you to delete a specific contact list
  • Remove Contact From ListAllows you to remove contacts from a given list
  • Send Email Multiple Recipients
  • Send Email Single Recipient
Liaison Professional · $629 a month

Liaison in SendGrid, set up with you, for $629 a month.

  • Connects to SendGrid with access you grant and reads it with the rest of your business; nothing is replaced or re-entered.
  • Does the routine work in your voice, from your own inbox, calendar and number; each kind of work is approved once.
  • Answers a question about SendGrid with the rest of the picture: the customer, the invoice, the thread, the calendar.

On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.

“Cut our month-end close from 4 days to 4 hours.” Marcus C., owner

$629 a month, or $500 a month on a 12-month term. Prefer to start on your own? Starter is $149 a month, self-serve, with a free trial first: 7 days, no card.

The Outbound room: a LinkedIn profile open in a live browser with a connection note in Sam’s voice, and the list of what it did: 20 profiles opened, 12 notes sent, 3 replies logged, 2 calls booked.

Questions

Does Liaison replace SendGrid?

No. You keep SendGrid exactly as it is. Liaison connects to it, reads it together with your CRM, your store and your forms, and does the work in it the way a person on your team would.

How does Liaison connect to SendGrid?

With access you grant from your own SendGrid account, and can revoke at any time. Where a tool offers no way in from outside, Liaison works it on its own computer, the way a person would.

Can Liaison act in SendGrid without asking?

It does the routine work you have approved, in your voice. Anything that moves money, such as a payment, a refund or a transfer, always waits for your yes.

What does it cost?

Liaison starts at $149 a month. Professional is $629 a month and Team is $2,950 a month for up to five seats. Every plan works with the tools you connect.

See it on your own business.

Thirty minutes with us, on your own tools. Bring the thing that eats your evenings and watch it get handled from your own inbox, calendar and books.

Professional is $629 a month and we set it up with you. Starter is $149 a month, self-serve, with the free trial first: 7 days, no card. Every plan is on the pricing page.