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IntegrationsMarketing and email campaigns

AI for TikTok Ads that knows the rest of your business

TikTok Ads holds campaigns, ads and the website. Liaison connects to it with access you grant and reads campaigns, lists, ad spend and site traffic, and connects them to the customers and revenue they actually produced.

Because it reads TikTok Ads together with your CRM, your store and your forms, an answer about campaigns, ads and the website comes with the rest of the picture. You keep TikTok Ads; nothing is replaced or re-entered.

What Liaison does with TikTok Ads

  • Drafts campaigns and posts in your brand’s voice for you to approve.
  • Ties ad spend and email to the deals and payments they produced.
  • Cleans and segments lists from what customers actually bought.
  • Writes the weekly growth brief: what worked, what did not, what to try next.

Questions it answers across TikTok Ads and your other tools

  • “Which campaigns this quarter brought in customers who paid?”
  • “Which subscribers have not opened anything in three months?”
  • “What did we spend on ads per booked call this month?”
  • “Which pages on the site bring in visitors who become customers?”

What it reads in TikTok Ads

7 kinds of TikTok Ads data Liaison can read on its own, every time it answers a question or does a job.

  • Get Advertiser InfoIdentity tool, call this first when a user references 'my account' or 'my campaigns'
  • Get Report
  • Get Spark Ad Video Info
  • List Ad GroupsList ad groups in a TikTok Ads account with optional filters
  • List AdsList ads in a TikTok Ads account with optional filters
  • List AudiencesList custom audiences in a TikTok Ads account
  • List CampaignsList campaigns in a TikTok Ads account with optional filters

What it can do in TikTok Ads

8 actions Liaison can take in TikTok Ads. It does the ones you have approved, in your voice; anything that moves money waits for your yes.

  • Create AudienceCreate a new TikTok custom audience from hashed customer identifiers
  • Create Lookalike AudienceCreate a TikTok lookalike audience based on an existing custom audience
  • Create or Update AdCreate a new TikTok ad or update an existing one
  • Create or Update Ad GroupCreate a new TikTok ad group or update an existing one
  • Create or Update CampaignCreate a new TikTok campaign or update an existing one
  • Send Conversion Event
  • Update AudienceUpdate a TikTok custom audience, rename it, or add/remove/replace members via a file of hashed identifiers
  • Upload Creative

Works alongside TikTok Ads

The tools Liaison most often reads together with TikTok Ads.

Liaison Professional · $629 a month

Liaison in TikTok Ads, set up with you, for $629 a month.

  • Connects to TikTok Ads with access you grant and reads it with the rest of your business; nothing is replaced or re-entered.
  • Does the routine work in your voice, from your own inbox, calendar and number; each kind of work is approved once.
  • Answers a question about TikTok Ads with the rest of the picture: the customer, the invoice, the thread, the calendar.

On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.

“Cut our month-end close from 4 days to 4 hours.” Marcus C., owner

$629 a month, or $500 a month on a 12-month term. Prefer to start on your own? Starter is $149 a month, self-serve, with a free trial first: 7 days, no card.

The Outbound room: a LinkedIn profile open in a live browser with a connection note in Sam’s voice, and the list of what it did: 20 profiles opened, 12 notes sent, 3 replies logged, 2 calls booked.

Questions

Does Liaison replace TikTok Ads?

No. You keep TikTok Ads exactly as it is. Liaison connects to it, reads it together with your CRM, your store and your forms, and does the work in it the way a person on your team would.

How does Liaison connect to TikTok Ads?

With access you grant from your own TikTok Ads account, and can revoke at any time. Where a tool offers no way in from outside, Liaison works it on its own computer, the way a person would.

Can Liaison act in TikTok Ads without asking?

It does the routine work you have approved, in your voice. Anything that moves money, such as a payment, a refund or a transfer, always waits for your yes.

What does it cost?

Liaison starts at $149 a month. Professional is $629 a month and Team is $2,950 a month for up to five seats. Every plan works with the tools you connect.

See it on your own business.

Thirty minutes with us, on your own tools. Bring the thing that eats your evenings and watch it get handled from your own inbox, calendar and books.

Professional is $629 a month and we set it up with you. Starter is $149 a month, self-serve, with the free trial first: 7 days, no card. Every plan is on the pricing page.