Mailchimp and Shopify, read together
Mailchimp sends the campaigns and knows who opened, clicked and unsubscribed. Shopify is the store: every order, customer, product and payout, net of fees, refunds and discounts. The campaign report claims revenue; the store shows the orders, the refunds that followed, and the customers who would have bought anyway.
Liaison reads Mailchimp and Shopify together, matches campaign clicks to orders and returns, and tells you what each send earned net, which customers are going quiet, and which lists are still getting the welcome series after their fifth order.
Where Mailchimp and Shopify disagree
- Revenue claimed by Mailchimp that includes orders refunded or returned in Shopify the following week.
- Customers who ordered in Shopify and are still in the prospect flow in Mailchimp.
- Unsubscribes in Mailchimp from your best repeat buyers in Shopify, which nobody looked into.
- Products featured in a send that were out of stock in Shopify when it went out.
- Attribution windows in Mailchimp that credit a send for an order the customer placed on their own.
Questions it answers across both
- “What did last month's campaigns earn after refunds and returns?”
- “Which repeat buyers in Shopify have gone sixty days without an order, and are they still on a list?”
- “Who unsubscribed this month, and what had they bought?”
- “Which sends featured products that were out of stock?”
What Liaison does with Mailchimp and Shopify
- Matches Mailchimp campaign attribution to Shopify orders and returns and reports net revenue per send.
- Flags lapsing repeat buyers and drafts the win-back send in your voice, for you to approve once.
- Drafts the list changes, such as moving buyers out of the prospect flow, for you to confirm.
- Writes the monthly email-to-orders summary from both systems.
What it reads and does in each
Liaison across Mailchimp and Shopify, set up with you, for $629 a month.
- Connects to Mailchimp and Shopify with access you grant and reads them as one record; nothing is replaced or re-entered.
- Does the routine work in your voice; each kind of work is approved once.
- Answers across both: what Mailchimp says, what Shopify says, and where they disagree.
On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.
“Cut our month-end close from 4 days to 4 hours.” Marcus C., owner
$629 a month, or $500 a month on a 12-month term. Prefer to start on your own? Starter is $149 a month, self-serve, with a free trial first: 7 days, no card.
Questions
Does Liaison send campaigns from Mailchimp?
It drafts them in your voice and, once you have approved that kind of send, schedules the next ones. The first of each kind waits for your yes.
Will it change orders in Shopify?
Reads run on their own; anything that touches an order, a price or a refund waits for your yes.
Do I need a sync between the two?
Keep whatever you run. Liaison reads both after it and finds the customers and revenue that still do not match.
What does it cost?
Liaison starts at $149 a month. Professional is $629 a month and Team is $2,950 a month for up to five seats. Every plan works with the tools you connect.
See it on your own business.
Thirty minutes with us, on your own tools. Bring the thing that eats your evenings and watch it get handled from your own inbox, calendar and books.
Professional is $629 a month and we set it up with you. Starter is $149 a month, self-serve, with the free trial first: 7 days, no card. Every plan is on the pricing page.