Sales representative salary in 2026
The median sales representative in the United States earns $69,990 a year, or $33.65 an hour, according to the Bureau of Labor Statistics’ May 2025 survey, published this year. The middle half of sales representatives earn between $47,670 and $100,480.
Where you work matters more than anything else: New York pays a median of $92,190, Massachusetts $83,760, and the highest paying metro area, San Jose-Sunnyvale-Santa Clara, CA, $116,510. There are 1,256,010 sales representatives in the country.
Liaison does the routine half of a sales representative’s job for 8% of what one costs. See how.
Sales representative salary by state
Median annual and hourly wage, the range the middle half earn, and how many sales representatives work in each state. Click a state for its cities.
| State | Median annual | Median hourly | Middle half earns | Employed |
|---|---|---|---|---|
| New York | $92,190 | $44.32 | $61,340 to $133,580 | 80,510 |
| Massachusetts | $83,760 | $40.27 | $62,610 to $124,380 | 32,300 |
| Rhode Island | $81,450 | $39.16 | $55,130 to $103,370 | n/a |
| California | $80,850 | $38.87 | $53,800 to $121,590 | 156,110 |
| Washington | $79,920 | $38.42 | $60,640 to $108,600 | 18,950 |
| Colorado | $79,810 | $38.37 | $59,810 to $115,560 | 37,810 |
| New Jersey | $79,200 | $38.08 | $55,640 to $110,430 | 44,980 |
| Vermont | $77,530 | $37.27 | $61,440 to $97,890 | 1,130 |
| Connecticut | $76,940 | $36.99 | $55,700 to $103,460 | 11,420 |
| District of Columbia | $76,770 | $36.91 | $51,530 to $104,760 | 3,120 |
| Minnesota | $75,370 | $36.24 | $51,440 to $102,790 | 19,220 |
| Georgia | $75,280 | $36.19 | $48,670 to $104,070 | 46,960 |
| Michigan | $73,380 | $35.28 | $49,290 to $103,070 | 27,160 |
| Arizona | $72,920 | $35.06 | $50,260 to $98,790 | 26,340 |
| Virginia | $72,640 | $34.92 | $47,900 to $106,600 | 41,390 |
| New Hampshire | $71,510 | $34.38 | $52,780 to $95,680 | 4,670 |
| Alaska | $69,610 | $33.47 | $49,310 to $86,230 | 900 |
| Delaware | $67,540 | $32.47 | $49,650 to $92,830 | 2,910 |
| Oregon | $67,040 | $32.23 | $47,010 to $95,060 | 10,440 |
| Illinois | $66,900 | $32.17 | $49,120 to $99,900 | 69,910 |
| North Dakota | $66,060 | $31.76 | $43,610 to $112,570 | 1,620 |
| Pennsylvania | $64,480 | $31.00 | $47,570 to $97,370 | 39,920 |
| Wisconsin | $64,020 | $30.78 | $49,820 to $87,660 | 22,720 |
| Indiana | $63,960 | $30.75 | $47,440 to $91,240 | 21,950 |
| Maine | $63,900 | $30.72 | $46,030 to $81,380 | 2,120 |
| Maryland | $63,310 | $30.44 | $45,830 to $90,500 | 21,580 |
| North Carolina | $62,620 | $30.10 | $45,940 to $97,210 | 46,040 |
| Kansas | $62,580 | $30.09 | $43,860 to $97,250 | 12,480 |
| Utah | $62,580 | $30.09 | $46,920 to $85,600 | 16,210 |
| Nevada | $62,450 | $30.02 | $45,360 to $88,350 | 10,950 |
| Iowa | $62,420 | $30.01 | $43,720 to $84,990 | 6,530 |
| New Mexico | $61,880 | $29.75 | $43,040 to $82,420 | 3,790 |
| South Dakota | $61,770 | $29.70 | $39,600 to $78,380 | 630 |
| Texas | $61,680 | $29.65 | $45,090 to $88,120 | 135,030 |
| Florida | $60,660 | $29.16 | $44,050 to $84,980 | 107,650 |
| Missouri | $60,440 | $29.06 | $40,560 to $82,130 | 14,100 |
| Tennessee | $60,230 | $28.96 | $42,260 to $80,580 | 21,600 |
| Ohio | $59,390 | $28.55 | $42,320 to $82,420 | 38,440 |
| Wyoming | $58,970 | $28.35 | $41,690 to $93,140 | 750 |
| Idaho | $58,930 | $28.33 | $40,990 to $94,190 | 5,030 |
| Alabama | $58,840 | $28.29 | $44,960 to $79,120 | 12,840 |
| Montana | $58,720 | $28.23 | $45,720 to $78,580 | 1,730 |
| South Carolina | $58,510 | $28.13 | $40,600 to $83,810 | 21,070 |
| Hawaii | $58,500 | $28.13 | $43,880 to $80,000 | 3,450 |
| Nebraska | $57,770 | $27.78 | $46,410 to $79,230 | 6,110 |
| Louisiana | $55,200 | $26.54 | $38,640 to $83,070 | 8,200 |
| Oklahoma | $54,990 | $26.44 | $37,440 to $78,980 | 9,710 |
| Kentucky | $52,750 | $25.36 | $41,160 to $79,350 | 11,860 |
| Arkansas | $50,570 | $24.31 | $40,420 to $75,990 | 5,750 |
| West Virginia | $50,240 | $24.15 | $37,630 to $73,390 | 2,130 |
| Mississippi | $48,440 | $23.29 | $37,610 to $66,530 | 3,730 |
| Virgin Islands | $42,980 | $20.66 | $28,510 to $68,070 | 80 |
| Guam | $37,170 | $17.87 | $29,270 to $45,750 | 160 |
| Puerto Rico | $28,580 | $13.74 | $22,530 to $36,590 | 2,940 |
Highest paying cities for sales representatives
The ten metro areas with the highest median, out of the 391 where BLS publishes one.
| Metro area | Median annual | Median hourly | Employed |
|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $116,510 | $56.01 | 13,390 |
| Boulder, CO | $99,990 | $48.07 | 3,230 |
| San Francisco-Oakland-Fremont, CA | $96,960 | $46.61 | 29,980 |
| New York-Newark-Jersey City, NY-NJ | $93,750 | $45.07 | 91,680 |
| Boston-Cambridge-Newton, MA-NH | $83,420 | $40.11 | 25,310 |
| Seattle-Tacoma-Bellevue, WA | $82,540 | $39.68 | 12,450 |
| Denver-Aurora-Centennial, CO | $80,650 | $38.77 | 24,480 |
| Midland, TX | $80,460 | $38.68 | 1,710 |
| Burlington-South Burlington, VT | $79,680 | $38.31 | 500 |
| Pittsfield, MA | $79,530 | $38.23 | 350 |
The lowest medians in the 50 states and DC: Hot Springs, AR ($40,040), Grand Forks, ND-MN ($43,930), Wheeling, WV-OH ($44,230), Grand Island, NE ($44,300) and Alexandria, LA ($44,300).
What it pays where you are
Pick your state or metro area. The wage is the median there; the cost line is what an employer pays once benefits are added.
Sales representative, the United States, 40 hours a week
$94,494 a year
$7,875 a month. Wages $69,992 at the median of $33.65 an hour, plus $24,502 in benefits. The middle half of sales representatives here earn $47,670 to $100,480 in wages.
The routine half of a sales representative’s job, for 8% of what one costs.
- Follows up every lead the same day, in your voice, from your own inbox and number.
- Keeps the CRM current without anyone typing into it.
- Books the meeting onto your calendar and briefs you before it.
Professional is $629 a month, $7,548 a year, against about $94,500 a year for a sales representative at the median once benefits are added. On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.
“Cut our month-end close from 4 days to 4 hours.” Marcus C., owner
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What sales representatives do
Sales representatives sell a company’s products or services to businesses: prospecting, demos, quotes and closing. BLS counts them under occupation 41-3091, which is the definition every figure on this page uses.
For an employer, the wage is the start: benefits at a small employer add 35%, so a sales representative at the median costs about $94,500 a year. The employer’s numbers, by state and metro, are on what a sales representative costs. The routine part of the job, the follow-ups, the reconciling, the scheduling, is the part Liaison does inside the tools a business already runs.
Questions
What is the average sales representative salary?
The median sales representative in the United States earned $69,990 a year, or $33.65 an hour, in the Bureau of Labor Statistics’ May 2025 survey. The middle half earned between $47,670 and $100,480. The median is the wage half of sales representatives earn more than and half earn less than, which is a steadier guide than an average.
How much does a sales representative make an hour?
The median sales representative earns $33.65 an hour, according to the Bureau of Labor Statistics’ May 2025 survey. At 2,080 hours a year that is $69,990. The middle half earn between $22.92 and $48.31 an hour.
Which states pay sales representatives the most?
New York ($92,190), Massachusetts ($83,760), Rhode Island ($81,450), California ($80,850) and Washington ($79,920).
Which cities pay sales representatives the most?
San Jose-Sunnyvale-Santa Clara, CA ($116,510), Boulder, CO ($99,990), San Francisco-Oakland-Fremont, CA ($96,960), New York-Newark-Jersey City, NY-NJ ($93,750) and Boston-Cambridge-Newton, MA-NH ($83,420), out of the 391 metro areas where BLS publishes a median for sales representatives.
How many sales representatives are there?
BLS counted 1,256,010 sales representatives employed in the United States in May 2025.
What does a sales representative cost an employer?
Wages are only part of it. At employers with fewer than 50 workers, benefits add 35% on top of wages (BLS, June 2026), so a sales representative at the median costs about $94,500 a year. The employer’s view, by state and metro, is at useliaison.com/back-office-costs/sales-representative.
Other roles
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. Annual figures assume 2,080 hours a year. Updated 2026-10-02.
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