Sales representative salary in Wisconsin
The median sales representative in Wisconsin earns $64,020 a year, or $30.78 an hour, in the Bureau of Labor Statistics’ May 2025 survey. That is 9% below the national median of $69,990, and 23rd of the 54 states and territories BLS publishes.
The middle half of Wisconsin’s 22,720 sales representatives earn between $49,820 and $87,660. The highest paying metro area in the state is Minneapolis-St. Paul-Bloomington, MN-WI, at $77,120.
Liaison does the routine half of a sales representative’s job for 9% of what one costs in Wisconsin. See how.
Sales representative salary by city in Wisconsin
Every metro area in Wisconsin where BLS publishes a median for sales representatives, highest first. A metro that crosses a state line appears under each of its states.
| Metro area | Median annual | Median hourly | Middle half earns | Employed |
|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $77,120 | $37.08 | $55,160 to $105,130 | 14,070 |
| Madison, WI | $65,840 | $31.66 | $51,500 to $88,870 | 4,060 |
| Sheboygan, WI | $65,620 | $31.55 | $49,090 to $87,410 | 240 |
| Milwaukee-Waukesha, WI | $64,890 | $31.20 | $49,940 to $88,910 | 6,830 |
| Kenosha, WI | $64,360 | $30.94 | $49,980 to $85,250 | 410 |
| Green Bay, WI | $64,160 | $30.85 | $49,080 to $85,050 | 1,390 |
| Fond du Lac, WI | $63,990 | $30.77 | $47,220 to $84,490 | 280 |
| Racine-Mount Pleasant, WI | $63,730 | $30.64 | $48,010 to $91,220 | 480 |
| Janesville-Beloit, WI | $63,140 | $30.36 | $49,050 to $91,950 | 360 |
| Appleton, WI | $62,840 | $30.21 | $49,640 to $87,190 | 1,010 |
| Duluth, MN-WI | $61,710 | $29.67 | $44,160 to $81,890 | 520 |
| La Crosse-Onalaska, WI-MN | $61,430 | $29.53 | $47,840 to $81,020 | 620 |
| Oshkosh-Neenah, WI | $60,410 | $29.04 | $50,790 to $78,680 | 570 |
| Eau Claire, WI | $60,320 | $29.00 | $47,380 to $80,030 | 580 |
| Wausau, WI | $59,450 | $28.58 | $45,950 to $79,550 | 350 |
What a sales representative costs an employer in Wisconsin
Wages are the start. At employers with fewer than 50 workers, benefits add 35% on top (BLS Employer Costs for Employee Compensation), so a sales representative at the Wisconsin median costs about $86,400 a year. The employer’s view for every state and metro is on what a sales representative costs, and the routine part of the job is what Liaison does inside the tools a business already runs.
The routine half of a sales representative’s job, for 9% of what one costs in Wisconsin.
- Follows up every lead the same day, in your voice, from your own inbox and number.
- Keeps the CRM current without anyone typing into it.
- Books the meeting onto your calendar and briefs you before it.
Professional is $629 a month, $7,548 a year, against about $86,400 a year for a sales representative at the Wisconsin median once benefits are added. On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.
“Cut our month-end close from 4 days to 4 hours.” Marcus C., owner
$629 a month, or $500 a month on a 12-month term. Prefer to start on your own? Starter is $149 a month, self-serve, with a free trial first: 7 days, no card. More: AI SDR.
Questions
How much does a sales representative make in Wisconsin?
The median sales representative in Wisconsin earned $64,020 a year, or $30.78 an hour, in May 2025. The middle half earned between $49,820 and $87,660. Nationally the median is $69,990, so Wisconsin pays 9% less than the country as a whole.
Which cities in Wisconsin pay sales representatives the most?
Minneapolis-St. Paul-Bloomington, MN-WI ($77,120), Madison, WI ($65,840) and Sheboygan, WI ($65,620).
What does a sales representative cost an employer in Wisconsin?
Benefits at employers with fewer than 50 workers add 35% on top of wages, so a sales representative at the Wisconsin median costs about $86,400 a year. The employer’s view is at useliaison.com/back-office-costs/sales-representative.
Sales representative salary in other states
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, occupation 41-3091. Annual figures assume 2,080 hours a year. Updated 2026-10-02.
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