Sales representative salary in Florida
The median sales representative in Florida earns $60,660 a year, or $29.16 an hour, in the Bureau of Labor Statistics’ May 2025 survey. That is 13% below the national median of $69,990, and 35th of the 54 states and territories BLS publishes.
The middle half of Florida’s 107,650 sales representatives earn between $44,050 and $84,980. The highest paying metro area in the state is Naples-Marco Island, FL, at $64,410.
Liaison does the routine half of a sales representative’s job for 9% of what one costs in Florida. See how.
Sales representative salary by city in Florida
Every metro area in Florida where BLS publishes a median for sales representatives, highest first. A metro that crosses a state line appears under each of its states.
| Metro area | Median annual | Median hourly | Middle half earns | Employed |
|---|---|---|---|---|
| Naples-Marco Island, FL | $64,410 | $30.97 | $46,820 to $91,820 | 1,500 |
| Crestview-Fort Walton Beach-Destin, FL | $62,110 | $29.86 | $44,870 to $83,690 | 1,050 |
| Miami-Fort Lauderdale-West Palm Beach, FL | $62,090 | $29.85 | $46,170 to $87,050 | 30,300 |
| Tallahassee, FL | $61,880 | $29.75 | $45,040 to $92,070 | 1,640 |
| Jacksonville, FL | $61,550 | $29.59 | $44,740 to $84,540 | 7,700 |
| Palm Bay-Melbourne-Titusville, FL | $60,290 | $28.99 | $43,070 to $82,460 | 1,920 |
| Gainesville, FL | $60,020 | $28.86 | $43,110 to $79,260 | 910 |
| Tampa-St. Petersburg-Clearwater, FL | $59,600 | $28.66 | $42,910 to $82,640 | 16,050 |
| Orlando-Kissimmee-Sanford, FL | $58,870 | $28.30 | $40,810 to $83,540 | 18,340 |
| Deltona-Daytona Beach-Ormond Beach, FL | $58,750 | $28.24 | $39,690 to $86,790 | 1,920 |
| Sebastian-Vero Beach-West Vero Corridor, FL | $58,270 | $28.02 | $42,670 to $78,270 | 540 |
| Port St. Lucie, FL | $57,960 | $27.86 | $43,340 to $80,280 | 1,200 |
| North Port-Bradenton-Sarasota, FL | $57,780 | $27.78 | $42,450 to $80,640 | 3,570 |
| Cape Coral-Fort Myers, FL | $57,620 | $27.70 | $43,460 to $82,070 | 3,170 |
| Wildwood-The Villages, FL | $57,440 | $27.62 | $39,830 to $83,380 | 240 |
| Pensacola-Ferry Pass-Brent, FL | $56,250 | $27.05 | $39,690 to $78,710 | 1,500 |
| Punta Gorda, FL | $54,000 | $25.96 | $41,280 to $80,030 | 510 |
| Ocala, FL | $53,820 | $25.88 | $41,410 to $78,840 | 860 |
| Homosassa Springs, FL | $53,400 | $25.67 | $39,310 to $75,760 | 190 |
| Panama City-Panama City Beach, FL | $48,860 | $23.49 | $39,440 to $75,290 | 620 |
| Sebring, FL | $47,000 | $22.60 | $38,680 to $74,980 | 210 |
| Lakeland-Winter Haven, FL | $46,070 | $22.15 | $39,800 to $66,830 | 2,250 |
What a sales representative costs an employer in Florida
Wages are the start. At employers with fewer than 50 workers, benefits add 35% on top (BLS Employer Costs for Employee Compensation), so a sales representative at the Florida median costs about $81,900 a year. The employer’s view for every state and metro is on what a sales representative costs, and the routine part of the job is what Liaison does inside the tools a business already runs.
The routine half of a sales representative’s job, for 9% of what one costs in Florida.
- Follows up every lead the same day, in your voice, from your own inbox and number.
- Keeps the CRM current without anyone typing into it.
- Books the meeting onto your calendar and briefs you before it.
Professional is $629 a month, $7,548 a year, against about $81,900 a year for a sales representative at the Florida median once benefits are added. On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.
“Cut our month-end close from 4 days to 4 hours.” Marcus C., owner
$629 a month, or $500 a month on a 12-month term. Prefer to start on your own? Starter is $149 a month, self-serve, with a free trial first: 7 days, no card. More: AI SDR.
Questions
How much does a sales representative make in Florida?
The median sales representative in Florida earned $60,660 a year, or $29.16 an hour, in May 2025. The middle half earned between $44,050 and $84,980. Nationally the median is $69,990, so Florida pays 13% less than the country as a whole.
Which cities in Florida pay sales representatives the most?
Naples-Marco Island, FL ($64,410), Crestview-Fort Walton Beach-Destin, FL ($62,110) and Miami-Fort Lauderdale-West Palm Beach, FL ($62,090).
What does a sales representative cost an employer in Florida?
Benefits at employers with fewer than 50 workers add 35% on top of wages, so a sales representative at the Florida median costs about $81,900 a year. The employer’s view is at useliaison.com/back-office-costs/sales-representative.
Sales representative salary in other states
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, occupation 41-3091. Annual figures assume 2,080 hours a year. Updated 2026-10-02.
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