The median sales representative in North Carolina earns $62,620 a year, or $30.10 an hour, in the Bureau of Labor Statistics’ May 2025 survey. That is 11% below the national median of $69,990, and 27th of the 54 states and territories BLS publishes.
The middle half of North Carolina’s 46,040 sales representatives earn between $45,940 and $97,210. The highest paying metro area in the state is Durham-Chapel Hill, NC, at $72,460.
Liaison does the routine half of a sales representative’s job for 9% of what one costs in North Carolina. See how.
Every metro area in North Carolina where BLS publishes a median for sales representatives, highest first. A metro that crosses a state line appears under each of its states.
| Metro area | Median annual | Median hourly | Middle half earns | Employed |
|---|---|---|---|---|
| Durham-Chapel Hill, NC | $72,460 | $34.84 | $50,080 to $128,350 | 3,300 |
| Raleigh-Cary, NC | $68,560 | $32.96 | $48,780 to $102,090 | 8,970 |
| Wilmington, NC | $64,520 | $31.02 | $45,730 to $97,080 | 1,730 |
| Greensboro-High Point, NC | $62,520 | $30.06 | $44,030 to $95,320 | 2,880 |
| Charlotte-Concord-Gastonia, NC-SC | $61,850 | $29.74 | $45,890 to $93,460 | 13,980 |
| Rocky Mount, NC | $59,990 | $28.84 | $43,430 to $101,990 | 280 |
| Hickory-Lenoir-Morganton, NC | $59,850 | $28.77 | $43,530 to $90,650 | 940 |
| Burlington, NC | $58,340 | $28.05 | $42,150 to $82,690 | 380 |
| Winston-Salem, NC | $58,240 | $28.00 | $43,450 to $84,500 | 1,790 |
| Asheville, NC | $57,840 | $27.81 | $44,480 to $80,330 | 1,490 |
| Pinehurst-Southern Pines, NC | $57,260 | $27.53 | $42,300 to $92,190 | 300 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | $56,270 | $27.05 | $42,050 to $82,510 | 5,810 |
| Greenville, NC | $56,250 | $27.04 | $41,060 to $82,460 | 520 |
| Fayetteville, NC | $54,450 | $26.18 | $39,970 to $80,910 | 890 |
| Jacksonville, NC | $46,380 | $22.30 | $37,920 to $74,700 | 400 |
| Goldsboro, NC | $45,900 | $22.07 | $39,710 to $70,960 | 240 |
Wages are the start. At employers with fewer than 50 workers, benefits add 35% on top (BLS Employer Costs for Employee Compensation), so a sales representative at the North Carolina median costs about $84,500 a year. The employer’s view for every state and metro is on what a sales representative costs, and the routine part of the job is what Liaison does inside the tools a business already runs.
Professional is $629 a month, $7,548 a year, against about $84,500 a year for a sales representative at the North Carolina median once benefits are added. On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.
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The median sales representative in North Carolina earned $62,620 a year, or $30.10 an hour, in May 2025. The middle half earned between $45,940 and $97,210. Nationally the median is $69,990, so North Carolina pays 11% less than the country as a whole.
Durham-Chapel Hill, NC ($72,460), Raleigh-Cary, NC ($68,560) and Wilmington, NC ($64,520).
Benefits at employers with fewer than 50 workers add 35% on top of wages, so a sales representative at the North Carolina median costs about $84,500 a year. The employer’s view is at useliaison.com/back-office-costs/sales-representative.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, occupation 41-3091. Annual figures assume 2,080 hours a year. Updated 2026-10-02.
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