The median sales representative in Virginia earns $72,640 a year, or $34.92 an hour, in the Bureau of Labor Statistics’ May 2025 survey. That is 4% above the national median of $69,990, and 15th of the 54 states and territories BLS publishes.
The middle half of Virginia’s 41,390 sales representatives earn between $47,900 and $106,600. The highest paying metro area in the state is Washington-Arlington-Alexandria, DC-VA-MD-WV, at $78,110.
Liaison does the routine half of a sales representative’s job for 8% of what one costs in Virginia. See how.
Every metro area in Virginia where BLS publishes a median for sales representatives, highest first. A metro that crosses a state line appears under each of its states.
| Metro area | Median annual | Median hourly | Middle half earns | Employed |
|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $78,110 | $37.55 | $51,600 to $121,990 | 29,300 |
| Charlottesville, VA | $62,790 | $30.19 | $47,180 to $91,930 | 930 |
| Richmond, VA | $61,510 | $29.57 | $46,160 to $87,750 | 5,710 |
| Harrisonburg, VA | $61,120 | $29.38 | $44,640 to $81,280 | 310 |
| Lynchburg, VA | $59,650 | $28.68 | $43,290 to $88,070 | 620 |
| Roanoke, VA | $58,930 | $28.33 | $43,960 to $84,480 | 1,110 |
| Kingsport-Bristol, TN-VA | $56,680 | $27.25 | $41,940 to $78,240 | 600 |
| Staunton-Stuarts Draft, VA | $56,480 | $27.15 | $44,680 to $76,930 | 240 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | $56,270 | $27.05 | $42,050 to $82,510 | 5,810 |
| Winchester, VA-WV | $56,090 | $26.97 | $43,670 to $80,200 | 430 |
| Blacksburg-Christiansburg-Radford, VA | $56,020 | $26.93 | $43,340 to $84,790 | 280 |
Wages are the start. At employers with fewer than 50 workers, benefits add 35% on top (BLS Employer Costs for Employee Compensation), so a sales representative at the Virginia median costs about $98,100 a year. The employer’s view for every state and metro is on what a sales representative costs, and the routine part of the job is what Liaison does inside the tools a business already runs.
Professional is $629 a month, $7,548 a year, against about $98,100 a year for a sales representative at the Virginia median once benefits are added. On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.
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The median sales representative in Virginia earned $72,640 a year, or $34.92 an hour, in May 2025. The middle half earned between $47,900 and $106,600. Nationally the median is $69,990, so Virginia pays 4% more than the country as a whole.
Washington-Arlington-Alexandria, DC-VA-MD-WV ($78,110), Charlottesville, VA ($62,790) and Richmond, VA ($61,510).
Benefits at employers with fewer than 50 workers add 35% on top of wages, so a sales representative at the Virginia median costs about $98,100 a year. The employer’s view is at useliaison.com/back-office-costs/sales-representative.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, occupation 41-3091. Annual figures assume 2,080 hours a year. Updated 2026-10-02.
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