Sales representative salary in California
The median sales representative in California earns $80,850 a year, or $38.87 an hour, in the Bureau of Labor Statistics’ May 2025 survey. That is 16% above the national median of $69,990, and 4th of the 54 states and territories BLS publishes.
The middle half of California’s 156,110 sales representatives earn between $53,800 and $121,590. The highest paying metro area in the state is San Jose-Sunnyvale-Santa Clara, CA, at $116,510.
Liaison does the routine half of a sales representative’s job for 7% of what one costs in California. See how.
Sales representative salary by city in California
Every metro area in California where BLS publishes a median for sales representatives, highest first. A metro that crosses a state line appears under each of its states.
| Metro area | Median annual | Median hourly | Middle half earns | Employed |
|---|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $116,510 | $56.01 | $73,830 to $169,410 | 13,390 |
| San Francisco-Oakland-Fremont, CA | $96,960 | $46.61 | $66,180 to $139,260 | 29,980 |
| Los Angeles-Long Beach-Anaheim, CA | $79,450 | $38.20 | $52,250 to $104,230 | 50,470 |
| San Diego-Chula Vista-Carlsbad, CA | $74,610 | $35.87 | $47,140 to $104,410 | 11,730 |
| Napa, CA | $73,470 | $35.32 | $49,460 to $100,970 | 370 |
| Santa Maria-Santa Barbara, CA | $72,800 | $35.00 | $47,420 to $102,310 | 1,470 |
| Sacramento-Roseville-Folsom, CA | $71,910 | $34.57 | $46,680 to $98,580 | 6,920 |
| Stockton-Lodi, CA | $66,910 | $32.17 | $46,760 to $95,470 | 1,240 |
| Santa Rosa-Petaluma, CA | $66,890 | $32.16 | $47,340 to $97,220 | 1,330 |
| San Luis Obispo-Paso Robles, CA | $66,770 | $32.10 | $45,560 to $96,990 | 650 |
| Santa Cruz-Watsonville, CA | $65,600 | $31.54 | $44,290 to $96,670 | 550 |
| Oxnard-Thousand Oaks-Ventura, CA | $64,670 | $31.09 | $43,980 to $96,430 | 1,890 |
| Bakersfield-Delano, CA | $62,620 | $30.11 | $44,920 to $89,460 | 1,540 |
| Riverside-San Bernardino-Ontario, CA | $62,230 | $29.92 | $43,210 to $91,510 | 9,270 |
| Vallejo, CA | $61,900 | $29.76 | $46,060 to $95,100 | 780 |
| Fresno, CA | $61,820 | $29.72 | $43,170 to $87,710 | 2,170 |
| Modesto, CA | $60,930 | $29.29 | $44,160 to $86,170 | 840 |
| Redding, CA | $56,350 | $27.09 | $42,790 to $83,170 | 370 |
| Visalia, CA | $53,990 | $25.96 | $41,590 to $81,210 | 610 |
| El Centro, CA | $53,240 | $25.59 | $41,590 to $80,010 | 200 |
| Salinas, CA | $53,140 | $25.55 | $44,670 to $81,040 | 830 |
| Yuba City, CA | $52,140 | $25.07 | $43,470 to $83,410 | 220 |
| Chico, CA | $49,670 | $23.88 | $42,120 to $78,070 | 360 |
| Merced, CA | $49,000 | $23.56 | $39,700 to $74,790 | 330 |
| Hanford-Corcoran, CA | $46,050 | $22.14 | $39,800 to $81,090 | 130 |
What a sales representative costs an employer in California
Wages are the start. At employers with fewer than 50 workers, benefits add 35% on top (BLS Employer Costs for Employee Compensation), so a sales representative at the California median costs about $109,200 a year. The employer’s view for every state and metro is on what a sales representative costs, and the routine part of the job is what Liaison does inside the tools a business already runs.
The routine half of a sales representative’s job, for 7% of what one costs in California.
- Follows up every lead the same day, in your voice, from your own inbox and number.
- Keeps the CRM current without anyone typing into it.
- Books the meeting onto your calendar and briefs you before it.
Professional is $629 a month, $7,548 a year, against about $109,200 a year for a sales representative at the California median once benefits are added. On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.
“Cut our month-end close from 4 days to 4 hours.” Marcus C., owner
$629 a month, or $500 a month on a 12-month term. Prefer to start on your own? Starter is $149 a month, self-serve, with a free trial first: 7 days, no card. More: AI SDR.
Questions
How much does a sales representative make in California?
The median sales representative in California earned $80,850 a year, or $38.87 an hour, in May 2025. The middle half earned between $53,800 and $121,590. Nationally the median is $69,990, so California pays 16% more than the country as a whole.
Which cities in California pay sales representatives the most?
San Jose-Sunnyvale-Santa Clara, CA ($116,510), San Francisco-Oakland-Fremont, CA ($96,960) and Los Angeles-Long Beach-Anaheim, CA ($79,450).
What does a sales representative cost an employer in California?
Benefits at employers with fewer than 50 workers add 35% on top of wages, so a sales representative at the California median costs about $109,200 a year. The employer’s view is at useliaison.com/back-office-costs/sales-representative.
Sales representative salary in other states
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, occupation 41-3091. Annual figures assume 2,080 hours a year. Updated 2026-10-02.
See it on your own business.
Thirty minutes with us, on your own tools. Bring the thing that eats your evenings and watch it get handled from your own inbox, calendar and books.
Professional is $629 a month and we set it up with you. Starter is $149 a month, self-serve, with the free trial first: 7 days, no card. Every plan is on the pricing page.