The median customer service representative in California earns $49,560 a year, or $23.83 an hour, in the Bureau of Labor Statistics’ May 2025 survey. That is 11% above the national median of $44,770, and 2nd of the 54 states and territories BLS publishes.
The middle half of California’s 176,850 customer service representatives earn between $44,200 and $61,510. The highest paying metro area in the state is San Jose-Sunnyvale-Santa Clara, CA, at $60,480.
Liaison does the routine half of a customer service representative’s job for 11% of what one costs in California. See how.
Every metro area in California where BLS publishes a median for customer service representatives, highest first. A metro that crosses a state line appears under each of its states.
| Metro area | Median annual | Median hourly | Middle half earns | Employed |
|---|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $60,480 | $29.08 | $48,180 to $74,670 | 8,860 |
| San Francisco-Oakland-Fremont, CA | $57,830 | $27.80 | $47,070 to $70,990 | 19,930 |
| Napa, CA | $53,360 | $25.65 | $47,400 to $62,640 | 640 |
| Santa Rosa-Petaluma, CA | $51,810 | $24.91 | $46,080 to $62,240 | 1,750 |
| Vallejo, CA | $51,210 | $24.62 | $44,720 to $62,470 | 1,130 |
| Stockton-Lodi, CA | $49,990 | $24.03 | $45,610 to $62,750 | 2,650 |
| Sacramento-Roseville-Folsom, CA | $49,940 | $24.01 | $44,420 to $62,880 | 11,510 |
| Oxnard-Thousand Oaks-Ventura, CA | $49,190 | $23.65 | $43,930 to $60,530 | 2,860 |
| Yuba City, CA | $49,170 | $23.64 | $41,600 to $56,380 | 480 |
| Santa Maria-Santa Barbara, CA | $49,080 | $23.59 | $42,680 to $60,430 | 1,350 |
| Los Angeles-Long Beach-Anaheim, CA | $48,840 | $23.48 | $43,090 to $60,300 | 66,590 |
| San Diego-Chula Vista-Carlsbad, CA | $48,730 | $23.43 | $43,800 to $60,280 | 14,030 |
| Santa Cruz-Watsonville, CA | $48,110 | $23.13 | $43,920 to $60,510 | 820 |
| Salinas, CA | $48,010 | $23.08 | $42,840 to $59,550 | 880 |
| Redding, CA | $47,890 | $23.02 | $39,820 to $52,830 | 630 |
| Hanford-Corcoran, CA | $47,840 | $23.00 | $38,390 to $54,820 | 210 |
| Bakersfield-Delano, CA | $47,310 | $22.74 | $39,960 to $55,320 | 1,970 |
| Modesto, CA | $47,230 | $22.71 | $41,490 to $59,040 | 1,290 |
| Riverside-San Bernardino-Ontario, CA | $47,150 | $22.67 | $40,530 to $57,300 | 15,180 |
| San Luis Obispo-Paso Robles, CA | $46,740 | $22.47 | $40,030 to $57,480 | 750 |
| El Centro, CA | $46,240 | $22.23 | $38,590 to $58,970 | 360 |
| Fresno, CA | $46,070 | $22.15 | $44,020 to $58,430 | 4,550 |
| Chico, CA | $45,980 | $22.11 | $39,330 to $55,110 | 600 |
| Merced, CA | $45,670 | $21.96 | $39,940 to $50,960 | 500 |
| Visalia, CA | $45,480 | $21.86 | $38,480 to $54,240 | 930 |
Wages are the start. At employers with fewer than 50 workers, benefits add 35% on top (BLS Employer Costs for Employee Compensation), so a customer service representative at the California median costs about $66,900 a year. The employer’s view for every state and metro is on what a customer service representative costs, and the routine part of the job is what Liaison does inside the tools a business already runs.
Professional is $629 a month, $7,548 a year, against about $66,900 a year for a customer service representative at the California median once benefits are added. On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.
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The median customer service representative in California earned $49,560 a year, or $23.83 an hour, in May 2025. The middle half earned between $44,200 and $61,510. Nationally the median is $44,770, so California pays 11% more than the country as a whole.
San Jose-Sunnyvale-Santa Clara, CA ($60,480), San Francisco-Oakland-Fremont, CA ($57,830) and Napa, CA ($53,360).
Benefits at employers with fewer than 50 workers add 35% on top of wages, so a customer service representative at the California median costs about $66,900 a year. The employer’s view is at useliaison.com/back-office-costs/customer-service-representative.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, occupation 43-4051. Annual figures assume 2,080 hours a year. Updated 2026-10-02.
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