Customer service representative salary in Florida
The median customer service representative in Florida earns $40,440 a year, or $19.44 an hour, in the Bureau of Labor Statistics’ May 2025 survey. That is 10% below the national median of $44,770, and 38th of the 54 states and territories BLS publishes.
The middle half of Florida’s 228,000 customer service representatives earn between $36,400 and $47,860. The highest paying metro area in the state is Naples-Marco Island, FL, at $43,680.
Liaison does the routine half of a customer service representative’s job for 14% of what one costs in Florida. See how.
Customer service representative salary by city in Florida
Every metro area in Florida where BLS publishes a median for customer service representatives, highest first. A metro that crosses a state line appears under each of its states.
| Metro area | Median annual | Median hourly | Middle half earns | Employed |
|---|---|---|---|---|
| Naples-Marco Island, FL | $43,680 | $21.00 | $37,840 to $49,750 | 2,340 |
| Pensacola-Ferry Pass-Brent, FL | $43,290 | $20.81 | $35,760 to $45,680 | 3,280 |
| Jacksonville, FL | $42,840 | $20.60 | $37,090 to $49,830 | 17,030 |
| Tampa-St. Petersburg-Clearwater, FL | $42,660 | $20.51 | $36,830 to $47,580 | 34,150 |
| North Port-Bradenton-Sarasota, FL | $42,310 | $20.34 | $37,090 to $49,010 | 5,090 |
| Orlando-Kissimmee-Sanford, FL | $40,530 | $19.48 | $36,880 to $47,860 | 35,690 |
| Wildwood-The Villages, FL | $40,340 | $19.40 | $36,210 to $50,640 | 660 |
| Miami-Fort Lauderdale-West Palm Beach, FL | $39,560 | $19.02 | $34,860 to $48,030 | 63,440 |
| Crestview-Fort Walton Beach-Destin, FL | $39,240 | $18.86 | $35,630 to $46,420 | 1,860 |
| Lakeland-Winter Haven, FL | $38,750 | $18.63 | $36,020 to $45,900 | 6,000 |
| Punta Gorda, FL | $38,630 | $18.57 | $36,260 to $46,190 | 820 |
| Gainesville, FL | $38,550 | $18.53 | $34,870 to $46,100 | 2,030 |
| Port St. Lucie, FL | $38,380 | $18.45 | $35,710 to $48,050 | 3,030 |
| Cape Coral-Fort Myers, FL | $38,180 | $18.36 | $36,200 to $46,430 | 5,840 |
| Deltona-Daytona Beach-Ormond Beach, FL | $38,030 | $18.29 | $35,250 to $45,540 | 3,430 |
| Sebastian-Vero Beach-West Vero Corridor, FL | $37,940 | $18.24 | $34,860 to $44,660 | 750 |
| Palm Bay-Melbourne-Titusville, FL | $37,760 | $18.15 | $34,730 to $45,980 | 4,700 |
| Tallahassee, FL | $37,310 | $17.94 | $33,580 to $44,790 | 3,080 |
| Ocala, FL | $37,130 | $17.85 | $33,360 to $44,370 | 1,740 |
| Panama City-Panama City Beach, FL | $36,900 | $17.74 | $33,510 to $43,850 | 1,180 |
| Homosassa Springs, FL | $36,630 | $17.61 | $32,960 to $43,680 | 570 |
| Sebring, FL | $34,330 | $16.51 | $30,340 to $42,330 | 510 |
What a customer service representative costs an employer in Florida
Wages are the start. At employers with fewer than 50 workers, benefits add 35% on top (BLS Employer Costs for Employee Compensation), so a customer service representative at the Florida median costs about $54,600 a year. The employer’s view for every state and metro is on what a customer service representative costs, and the routine part of the job is what Liaison does inside the tools a business already runs.
The routine half of a customer service representative’s job, for 14% of what one costs in Florida.
- Answers routine customer questions from the actual record: the order, the invoice, the appointment.
- Handles the reschedule and the status check in your voice; a complaint goes to a person.
- Logs every exchange against the customer, so nothing is asked twice.
Professional is $629 a month, $7,548 a year, against about $54,600 a year for a customer service representative at the Florida median once benefits are added. On Professional we connect your tools, bring your data in and set up the first rules with you. Anything that moves money waits for your yes.
“Cut our month-end close from 4 days to 4 hours.” Marcus C., owner
$629 a month, or $500 a month on a 12-month term. Prefer to start on your own? Starter is $149 a month, self-serve, with a free trial first: 7 days, no card. More: AI office manager.
Questions
How much does a customer service representative make in Florida?
The median customer service representative in Florida earned $40,440 a year, or $19.44 an hour, in May 2025. The middle half earned between $36,400 and $47,860. Nationally the median is $44,770, so Florida pays 10% less than the country as a whole.
Which cities in Florida pay customer service representatives the most?
Naples-Marco Island, FL ($43,680), Pensacola-Ferry Pass-Brent, FL ($43,290) and Jacksonville, FL ($42,840).
What does a customer service representative cost an employer in Florida?
Benefits at employers with fewer than 50 workers add 35% on top of wages, so a customer service representative at the Florida median costs about $54,600 a year. The employer’s view is at useliaison.com/back-office-costs/customer-service-representative.
Customer service representative salary in other states
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, occupation 43-4051. Annual figures assume 2,080 hours a year. Updated 2026-10-02.
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